AI Insights · Timothy · January 2023
Top 5 Travel and Local Apps on Android in South Africa Q4 2022
Explore the performance of the top 5 travel and local apps on the Android platform in South Africa during Q4 2022, including key metrics like weekly downloads, revenue, and active users.
The fourth quarter of 2022 saw notable activity in the travel and local app category on the Android platform in South Africa. The following analysis highlights the performance of the top 5 apps, based on data from Sensor Tower.
Booking.com: Hotels & Travel experienced a steady increase in weekly downloads, starting from approximately 9.4K in late September and peaking at around 14.8K by the end of October. The app maintained a consistent download rate through the remainder of the quarter. Active users followed a similar upward trend, growing from 169K to nearly 193K in the same period, with slight fluctuations in November and December.
Find my Phone - Family Locator saw a significant spike in downloads at the end of October, reaching 7.9K. This was followed by a period of variability, with weekly downloads ranging between 2.3K and 4K. Revenue figures for the app were relatively stable, averaging around $1K per week, with a slight peak of $1.1K in early November. Active users showed a notable increase in the final week of October, peaking at approximately 11.2K.
FlySafair demonstrated a consistent download trend, with figures hovering around the 3.5K mark throughout the quarter. Active user numbers remained stable, fluctuating slightly between 15.2K and 17K, indicating a loyal user base.
Google Earth downloads showed a gradual increase from 3.2K in late September to over 4K by the end of December. Active users also saw an upward trend, growing from 29.9K to 32.8K over the quarter, with a noticeable peak in early October.
Airbnb experienced varying download rates, starting at 3.5K and peaking at 4.2K mid-October. The quarter ended with a strong download week of 3.9K. Active users remained relatively steady, fluctuating between 42K and 45K, with a peak of approximately 45.1K in the final week of December.
For more detailed insights and data, visit Sensor Tower.